About Marcelino
Media Strategist & Creative Lead | Content Strategy | Motion Design | 15+ Years Experience
I am a Senior Media Strategist and Creative Lead with over 15 years of experience transforming creative vision into measurable business growth. My career is defined by a dual focus: high-end content production and the strategic deployment of that content to drive engagement, subscriber acquisition, and brand visibility.
I don’t just execute creative briefs; I identify the messaging strategies required to make them succeed.
Strategic Leadership & Growth
I excel at translating complex business objectives into effective multi-channel campaigns. Most recently, I spearheaded the "Shorts" video strategy at Motorcar Parts of America, identifying a market gap that significantly increased channel subscribers and viewership. My approach combines instinctive content delivery with data-driven insights to maximize audience retention.
Global Production Experience
From startups to established corporations, I have successfully managed projects ranging from nimble social media initiatives to complex, large-scale campaigns for Fortune 500 clientele. I thrive in diverse team environments, collaborating smoothly with global stakeholders—including C-Level executives, producers, developers, and IT—to align creative output with corporate goals.
Key Brand Experience: Boeing, Raytheon, GE, Toyota, Honda, AutoZone, O’Reilly, Amgen, Ericsson, and more.
Technical Mastery & Innovation My strategic view is backed by expert hands-on mastery.
I am proficient across a vast range of distribution platforms, ensuring content integrity from 4K/HD broadcasts to mobile apps, Virtual Reality (VR), and Augmented Reality (AR).
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Core Toolkit: Expert mastery of the Adobe Creative Cloud Suite (Premiere Pro, After Effects, Photoshop, Illustrator, InDesign, Audition).
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Modern Workflow: I actively integrate next-generation AI-powered applications (ElevenLabs, OpusClip, VEED) and modern design tools (Canva, CapCut) to enhance efficiency, scalability, and creativity.
I am passionate about leading teams that sit at the intersection of strategy and production, delivering work that is not only visually stunning but technically flawless and commercially effective.